Featured image of post Measuring TV Outcomes Makes for ‘Fair Contest’ With Digital

Measuring TV Outcomes Makes for ‘Fair Contest’ With Digital

Me being interviewed on Beet.TV about TV Outcome measurement in the UK - where it's going and why we're doing it.

This was an interview I did with Robert Andrews at Beet.TV - he was a deft interviewer, and I wish we’d had more time to talk. I was trying so hard not to rush that I ended up sounding slightly catatonic in this, so feel free to speed up the video.

The original page that has the video is here but just in case bitrot has got to it, you can see it below as well.

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